5/26/2023 0 Comments The lean startup review![]() ![]() Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Insufficient capital, over investment, and low sales are just some of the reasons leading to this sobering statistic.Īs a startup owner, what can you do to “growth hack” your business and improve your chances of success?Įnter The Lean Startup, a New York Times bestseller by founder of IMVU (creator of 3D avatars) Eric Ries.īorrowing heavily from lean manufacturing pioneered by Toyota as well as his own entrepreneurial experiences in IMVU, The Lean Startup proposes that companies can be a lot more capital efficient without hampering human creativity. In the US, about 50% of small businesses fail in the first five years. Creators of new products in environments of extreme uncertainty, startups face enormous risks. ![]()
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